How we do it
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Marketing
The FT Live Marketing team:
- Convene the best audiences - known and new - through valuable, relevant, and timely messaging
- Create fully developed go-to-market plans across our event portfolios
- Execute through channels including email, organic social, PPC, advocacy (supporting partnerships, speaker + sponsor channels), content marketing (including video), and advertising on FT.com and in the newspaper
- Drive traffic to our event microsites so that key audience groups register - either as paying delegates or VIPs (senior buy-side)
- Produce messaging that is brought to life by the beautiful and effective creatives that our design team produces
- Target key audiences and segments through the robust work of our data and campaign teams. Our data team also works hard to increase our contactable database on a weekly basis
Key people:
Joanna Kotyrba, Head of Marketing Operations and Planning
Paige Ogborne, Head of Digital and Performance Marketing
Sandro Scordo, Head of Data & Marketing Campaign Operations
Rob Matthews, Head of Design
Che Wheatley, Senior Marketing Manager, Partner Events
Claire Harris, Head of Marketing, Specialist Events
Content
The FT Live Content team:
- Produce all event programmes, ensuring they are both topical and commercially viable
- Secure high-level speakers for core conferences and strategic solutions
- Secure high-level guests for roundtables
- Liaise directly with FT journalists as moderators and to optimise agendas
- Research new events and formats to ensure growth
Key people:
Alexandra Brown, Content Portfolio Manager, Industries
Camilla Woolsey, Content Portfolio Manager, B2C
Ciaran Larkin, Content Portfolio Manager, Healthcare and Life Sciences
Alex Bell, Content Portfolio Manager, Energy & Climate Change
George Khachadourian, Content Portfolio Manager, Banking, Finance and Digital Assets
Ben Graham, Content Portfolio Manager, Partner Events
Ruta Gnedeviciute, Content Portfolio Manager, Americas
Paige Reeves, Content Portfolio Manager, Leadership
Fiona Craib, Content Portfolio Manager, Specialist Events
Henry Nichol, Content Portfolio Manager, Specialist Events
Commercial
Event Delivery / Operations
