Viewing Statistics and Media Reach

Audience by Sector

Audience by Seniority

Key audience metrics from the 2nd edition of the FT Global Boardroom

20,000

Registrations

60%

C-suite/Director level attendees.

165+

Countries represented.

283K

Website Views

61,000+

Unique Views (across TGB, FT.com and LinkedIn platforms)

77.6

Million Impressions on social media

1.8K

Tweets

18.5M

Reach via social

65

NPS

1,445

Questions asked

Key viewing metrics from the second FT Global Boardroom

DAY 1 / Nov 11

DAY 2 / Nov 12

DAY 3 / Nov 13

Total Views (per day)

39,157

31,670

13,845

Registrations (total)

43,971

49,565

52,292

Total Views (per day)

DAY 1 / May 12

39,998

DAY 2 / May 13

35,156

DAY 3 / May 14

24,638

19,524

Average unique live stream views per day

22

Hours of live content.

609k

Website views

5,201

Questions submitted during the event.

Just some of the organisations who attend:

ABN AMRO

Allianz

Amazon

American Express

Aon

AXA

Bank of America

Barclays

BNP Paribas

BP

BBC

Facebook

Goldman Sachs

Google

GSK

HM Treasury

HSBC

IBM

Johnson & Johnson

J.P. Morgan

Microsoft

MUFG

NHS

Roche

Shell

Unilever

The World Bank

The United Nations

Manager, IESE Business School
“Probably the best surrogate for a physical event I’ve attended since the crisis began. Speakers thoughtfully chosen, articulate and well prepared.”

Social reach from the second FT Global Boardroom

Impressions:

77.6 million

Unique viewers/potential reach:

18.5 million

Contributors:

1,048

Impressions:

218,567

CTR avg.:

1.47%

Engagement avg:

2.88%

Impressions:

21,913

Views/Estimated reach:

18,804

FT media value and brand exposure

37

Emails

2,511,991

Emails sent

8

Print Ads placed globally

77.6M

Impressions on Social

1.8K

Tweets

18.5M

Reach via Social

£413,600

Reach via Social

The FT’s global audience

73%

almost 3/4 working adults

59%

have budget responsibilities*

£1.3m

average HH net worth

18%

are millionaires

74%

international business travellers*

49

average age

Company size*

Region*

Senior positions*

44%

in SMEs (1-250 employees)

34%

UK

28%

CEMEA

59%

Business Decision Makers

46%

Senior Management

41%

in large companies (1,000 employees)

25%

Americas

13%

Asia

30%

C-Suite

Company size*

44%

in SMEs (1-250 employees)

41%

in large companies (1,000 employees)

Region*

34%

UK

25%

Americas

28%

CEMEA

13%

Asia

Senior positions*

59%

Business Decision Makers

46%

Senior Management

30%

C-Suite

Source: FT Global Reader Survey 2017, global respondents 6,448

*Based on 4,705 global working respondends