Viewing Statistics and Media Reach

For both digital festivals in 2021, we’re expecting a return of the affluent, influential, informed and international audience who joined us in 2020, though in much larger numbers.

In order to significantly increase our participating audience in 2021, we will make the content free to view during the live broadcast, only charging a fee for those wishing to watch content on-demand at a later time or date.

Reader quote:
“I actually find the virtual format more convenient than real-life. I could tailor my agenda, watch recorded sessions at the hours that suited me and re-watch some of them. It's so convenient! It was also great to see some of my fav journalists and speakers whom I have never seen before.”

2020 Key Event Metrics

Audience split

(hover over the markers for more)

Audience by Affluence

Audience by Age

57%

of attendees held senior job titles (Director/Head of/Partner/C-Suite)

74%

Overall rating of the festival

93%

Recommend going

Representation from 43 Countries.

90% UK

10% ROW

Attendees mostly worked in Financial Services, Banking, Technology, Law, Media and Health and Pharmaceuticals

57%

of attendees held senior job titles (Director/Head of/ Partner/C-Suite)

74%

Overall rating of the festival

93%

Recommend going

Representation from 43 Countries.

90% UK

10% ROW

Core sectors:

Financial Services, Tech, Law, Media, Health & Pharmaceuticals

Plus...over 400 companies represented including the following:

AAM Aston Martin Audi Bentley BMW Bridgestone Cisco Daimler Facebook FCA Ford

Geico General Motors Glencore Honda Hyundai Karma Automotive Kawasaki Land Rover Lotus Lyft Mazda

McLaren Mercedes-Benz Mitsubishi Nissan Porsche PSA Groupe Tesla Toyota Transport for London Volvo VW

FT Media Value and Brand Exposure

160

Emails: FT Live and FT.com audiences

128

Print ads placed globally

2,376,202

Total emails delivered: FT Live audience

£489,167

Digital ad value

11.5m

Digital ad placements: million impressions

66

Digital ad placements: ft.com and FT app

£3.2m

Print ad: rate card value

A more detailed analysis of the full marketing campaign can be made available on request.

Print


Total worldwide placement:

41

Total circulation:

31,640,000

Ratecard value:

£3,853,011

(36% increase on 2018)

Digital


Frequency:

March-September 2019

Total impressions:

617,034

Ratecard value:

£53,064

(31% increase on 2018)

Total unique event website views:

60,000

Total emailshots sent to an average of 18,000:

23

Social


Total posts:

1,882

Total video views on Instagram:

1,224

Estimated Reach:

264,448 accounts reached

Exposure:

532,965 impressions

Exposure:

63,917 impressions

Engagement:

2.3% (avg.)

Estimated Reach:

6,456

Exposure:

8,709 impressions