Sponsorship

Forge Relationships

Engage with tens of thousands of affluent readers of the FT and FTWeekend

Thought Leadership

Demonstrate your expertise and tell your brand’s story in front of thousands of viewers

Global Media Access

Gain exposure through multiple FT campaigns pre and post-event

Data Capture & Analytics

Post-event data capture and analytics with detailed feedback on campaign promotion and on-the-day engagement

Brand Amplification

Raise the profile of your brand by aligning with one of the FT’s best-known events

Market Influence

Connect with, and influence, a senior business audience in a relaxed, cultural and inspiring setting

Plus, brand promotion in FT ads throughout the campaign

Level

Package

Pricing + VAT

Headline Festival Partner

• Top tier branding on all pre-festival marketing - separate from other sponsor branding

• Email-shot announcement as ‘Headline Partner’ - with link to Partner Hub

• Featured in content marketing and social media activity

• Top tier branding on the festival site - prominent logo position at top of home page

• Branding on bottom right of video-player screen during all festival content sessions

• 30-second promo video/advertisement at the start of all ‘Weekend Stage’ relevant sessions

• 2-3 speaking slots on relevant panels - subject to editorial approval

• Dedicated Partner hub within the festival site

• Host a virtual private roundtable for up to 12 guests including an FT moderator

• Host a virtual, fully interactive breakout seminar/masterclass for up to 200 guests

• 100 complimentary tickets

• Video files of all sessions featuring Partner speakers

• 15-second pre-roll video ad on FT.com

• Post-event GDPR compliant list of attendee details

• Copy of Partner branded notebook included with all books purchased from Blackwells - via the online FT Bookshop (TBC)

• Provision of detailed post-campaign marketing analytics

• Call to action in post-event thank you email

Spring & Autumn: POA

Spring only: POA

Autumn only: POA

Level

Headline Festival Partner

Package

• Top tier branding on all pre-festival marketing - separate from other sponsor branding

• Email-shot announcement as ‘Headline Partner’ - with link to Partner Hub

• Featured in content marketing and social media activity

• Top tier branding on the festival site - prominent logo position at top of home page

• Branding on bottom right of video-player screen during all festival content sessions

• 30-second promo video/advertisement at the start of all ‘Weekend Stage’ relevant sessions

• 2-3 speaking slots on relevant panels - subject to editorial approval

• Dedicated Partner hub within the festival site

• Host a virtual private roundtable for up to 12 guests including an FT moderator

• Host a virtual, fully interactive breakout seminar/masterclass for up to 200 guests

• 100 complimentary tickets

• Video files of all sessions featuring Partner speakers

• 15-second pre-roll video ad on FT.com

• Post-event GDPR compliant list of attendee details

• Copy of Partner branded notebook included with all books purchased from Blackwells - via the online FT Bookshop (TBC)

• Provision of detailed post-campaign marketing analytics

• Call to action in post-event thank you email

Pricing

Spring & Autumn: POA

Spring only: POA

Autumn only: POA

Premium Festival Partner

• Second-tier branding on all pre-festival marketing

• Featured in dedicated email-shot about Festival Partners - with link to Partner Hub

• Featured in some content marketing and social media activity

• Branding on the festival site - prominent logo position on the home page

• Branding on bottom left of video-player screen during content session in which Partner speaks

• Opportunity to join an FT panel of host a standalone presentation

• Three 30-second promo videos/advertisements throughout the agenda

• Dedicated Partner hub within the festival site

• Host a virtual, fully interactive breakout seminar/masterclass for up to 200 guests

• 30 complimentary tickets

• Video file of all sessions featuring Partner speakers

• Post-event GDPR compliant list of attendee details

• Branding in post-event thank you email

• Provision of detailed post-campaign marketing analytics

Spring & Autumn: POA

Spring only: POA

Autumn only: POA

Level

Premium Festival Partner

Package

• Second-tier branding on all pre-festival marketing

• Featured in dedicated email-shot about Festival Partners - with link to Partner Hub

• Featured in some content marketing and social media activity

• Branding on the festival site - prominent logo position on the home page

• Branding on bottom left of video-player screen during content session in which Partner speaks

• Opportunity to join an FT panel of host a standalone presentation

• Three 30-second promo videos/advertisements throughout the agenda

• Dedicated Partner hub within the festival site

• Host a virtual, fully interactive breakout seminar/masterclass for up to 200 guests

• 30 complimentary tickets

• Video file of all sessions featuring Partner speakers

• Post-event GDPR compliant list of attendee details

• Branding in post-event thank you email

• Provision of detailed post-campaign marketing analytics

Pricing

Spring & Autumn: POA

Spring only: POA

Autumn only: POA

Festival Partner

• Third-tier branding on all pre-festival marketing

• Featured in dedicated email-shot about Festival Partners - with link to Partner Hub

• Featured in some social media activity

• Branding on the festival site - prominent logo position on the home page

• Three 30-second promo videos/advertisements throughout the agenda

• Dedicated Partner hub within the festival site

• 20 complimentary tickets

• Post-event GDPR compliant list of attendee details

• Branding in post-event thank you email

• Provision of detailed post-campaign marketing analytics

Spring & Autumn: POA

Spring only: POA

Autumn only: POA

Level

Festival Partner

Package

• Third-tier branding on all pre-festival marketing

• Featured in dedicated email-shot about Festival Partners - with link to Partner Hub

• Featured in some social media activity

• Branding on the festival site - prominent logo position on the home page

• Three 30-second promo videos/advertisements throughout the agenda

• Dedicated Partner hub within the festival site

• 20 complimentary tickets

• Post-event GDPR compliant list of attendee details

• Branding in post-event thank you email

• Provision of detailed post-campaign marketing analytics

Pricing

Spring & Autumn: POA

Spring only: POA

Autumn only: POA

*Autumn-only packages are only available after the Spring event

Exhibitor

• Dedicated Exhibitor hub within the festival site

• 8 complimentary tickets

• Branding in post-event thank you email

• Featured in a dedicated email-shot about the Festival Exhibitor Village

Spring & Autumn: POA

Spring/Autumn only: POA

Level

Exhibitor

Package

• Dedicated Exhibitor hub within the festival site

• 8 complimentary tickets

• Branding in post-event thank you email

• Featured in a dedicated email-shot about the Festival Exhibitor Village

Pricing

Spring & Autumn: POA

Spring/Autumn only: POA

Virtual pop-up pavilion

Personalised pavilion area

• 10 complimentary tickets

£7,000

Level

Virtual pop-up pavilion

Package

Personalised pavilion area

• 10 complimentary tickets

Pricing

£7,000

Optional Bolt-on (for Festival Partners only)

Breakout seminar

Host a virtual breakout seminar/masterclass session for up to 200 guests

Spring & Autumn: POA

Spring/Autumn only: POA

Video Branding

Branding on video-player screen during a specific, relevant content session

Spring & Autumn: POA

Spring/Autumn only: POA

Video advertisement

15-second video advertisement run during a break between content sessions

POA

Example of Festival Partner Hub

Level

Virtual roundtable

Package

Host a virtual roundtable during the event for 10 delegates (only available to Festival Partners)

Pricing

£15,000

Level

Video advertisement

Package

15-second video advertisement run during a break between content sessions

Pricing

POA

To discuss further, please contact: Hannah Lockwood at hannah.lockwood@ft.com or on +44(0) 7825 132745 or Peres Kagbala at peres.kagbala@ft.com or on +44(0) 7802 890638

Sponsor testimonials:
“An event that remained truthful to the FT’s promise of excellent ideas and debate, delivered by exceptional people.”
Netwealth
“The event was well executed given its significant scale. We had a considerable number of new sign-ups, which was great news to our CRM team, giving them qualified leads to follow up on.”
Belmond
“As a principal sponsor of the 2020 digital event, it was a fantastic opportunity to discuss, on a global platform, some of the most profound and important issues of the day – specifically relevant for business leaders. Our branding, as principal sponsor, was prominent throughout, and despite being a virtual event, our presence as a supporter of the event felt just as visible as the year prior at Kenwood House.”
Macro Advisory Partners