Audience & Media Reach

In 2021, the FT Business of Football Summit will become a virtual event for the first time. With increased accessibility for league and club executives, players, broadcasters and investors alike, we’re expecting a larger and more global audience than ever before. Over 1,000 senior figures will connect for two days of thought-provoking discussions, helping the football economy recover from one of it’s most challenging years.

Audience by Sector

Audience by Seniority

2020 Audience & Media Reach

224

No. of delegates

81%

Would recommend the event to colleagues

115

Total No. of Delegates from Top 30 Companies

27

Industry leading speakers

200+

Senior level attendees

£130,910

Media value

Just some of the organisations who attend:

The Premier League

Bundesliga

FIFA

Unicef

Manchester City F.C.

LaLiga

The F.A.

Arsenal F.C.

BBC Sport

Real Madrid F.C.

Inter Milan F.C.

FC Barcelona

Crystal Palace F.C.

Nielsen

Manchester United F.C.

PrimeVideo

GoldmanSachs

EY

SkySports

Deloitte

HSBC

Barclays

CEO of Porto Comercial SA
“All you wanted to know about football, economics and politics in a single day.”

2020 Social Reach

Estimated Reach:

242,872

accounts

Exposure:

285,300

impressions

Contributors:

90

2020 FT Media Value and Brand Exposure

Print


Total placements:

5

(placed 25 times separately in the paper)

Total circulation:

3,560,000

Ratecard value:

£557,400

Digital


Frequency:

1 January - 1 May

Total recipients:

369,884

Ratecard value:

£31,809

Social


Total click through rate:

0.16

Total impressions:

8,319,129

Ratecard value:

£557,400